Minnesota Monthly
Homepage redesign
The Minnesota Monthly is an iconic Minnesota-based publication. For over five decades the magazine has highlighted the best Minnesota has to offer: travel, health, food, arts & entertainment.
Our Goal: Create a clear content hierarchy and simplify existing navigation options.
Homepage Redesign
Content hierarchy creates a logical progression from article to article. The user can navigate the site with ease while acquiring the necessary information.
Our Process
embodies the spirit of Minnesota while celebrating the best arts, entertainment, food, culture, philanthropy, sports, and lives of our community.
Minnesota Monthly is a publication creating content that connects readers to advertisers and marketing partners.
Every issue serves as your guide to all that's cool, fun and interesting around town and throughout the region.
Improve the user experience of the Minnesota Monthly website to give users a more efficient way to navigate and find information throughout the site.
Competitive Analysis
After analyzing and grading each homepage (for Mpls/St. Paul, Twin Cities Business and Star Tribune) on design, content and layout, we found that taking a minimalist approach and highlighting the content would be our objective.
We planned on creating a layout that would not crowd the content or images but seamlessly blend from one topic to another.
User Interview Topics
Do you or have you ever searched for online directories, events, or publications? What was that experience like?
Have you ever read or encountered the Minnesota Monthly’s website or publication?
Tell us about your experience visiting the Minnesota Monthly website?
How do you feel when exploring this website?
Are there any areas of growth in content or design for this website?
If you were to change one thing about this website what would you improve?
Key Findings
User Statistics
Site Mapping
Upper header from the original website navigation
Lower header from the original website navigation
Footer from the original website navigation
Revised header and footer
UI Elements
Navigation
Moodboard
Lo-fi Wireframe Iterations
Lo-fi Wireframe
User Testing
Feedback
Implementation
Final Wireframe
Takeaways
We went through countless iterations before deciding on our final wireframe. With each iteration, new ideas were brought to the table and informed future design.
The guiding principle throughout this redesign was creating strong content hierarchy. This allows for a very clean, understandable and accessible wireframe.